We're here to make industrial equipment trade easier for you

Built by people with hands-on experience in the food industry and the commercial knowledge to know exactly what buyers and sellers need from a modern equipment marketplace.

Machinery Masters team — industrial equipment marketplace

261+

Equipment Categories

5,487+

Equipment Listings

Our Mission

To establish the world's leading machinery marketplace and simplify the

process of buying and selling new and used equipment

To establish the world's leading machinery marketplace and simplify the process of buying and selling new and used equipment

Our Marketplace Pillars

Connected. Community. Commerce.

Connected

Direct seller integration

Direct access to sellers

Real-time inventory updates

We help you find the perfect piece of new or used equipment - anywhere in the world.

Our platform directly links you with qualified buyers or reputable sellers across borders and industries.

Whether you're looking to source specialised machinery or expand your market reach, our global network puts opportunity at your fingertips.

Community

Industry-led development

Online community forum

Verified seller credentials

Get answers when you need them from people who know. Our community forum connects you with industry professionals who've faced the same challenges, and know how to overcome them.

If you have questions on automation or equipment specifications, or perhaps you just want to share your expertise, then our community forum is the place for you.

Turn isolated knowledge into collective wisdom and make informed decisions through shared experience.

Commerce

We own connections

You own conversations

Real-time lead generation

Sellers

We make sure your equipment reaches the right audience, and then our lead-generation model delivers interested buyers directly to you.

Buyers

Browse a global inventory of new and used equipment, request finance, or compare specifications to find the right equipment to suit your needs.

Connect immediately to ask questions and finalise deals your way.

Our commitment

Every feature, update, and decision is measured against a single question: "Does this best serve our users?" If the answer isn't a resounding yes, we return to the drawing board.

Our unwavering commitment to our core values ensures that Machinery Masters evolves in response to the changing needs of our users, while maintaining our core identity and purpose.

We commit to you: to provide a platform that puts your needs first, meanwhile transforming the process of buying and selling new and used equipment for the greater good of the entire industrial equipment ecosystem.

Our values

Build Fast. Keep It Simple.

We focus on delivering practical solutions that solve real problems for buyers and sellers of new and used equipment. No unnecessary complexity.

Trust Over Transactions.

We prioritise building long-term relationships with our users over short-term gains. Trust is our most valuable currency.

Quality Over Quantity.

We empower machinery buyers and sellers with smart tools and data insights. This will enable you to make better business decisions whilst growing your operations.

Innovation Over Imitation.

We believe in focused excellence rather than scattered mediocrity. Every feature we build is validated by our users and crafted with purpose and precision.

Our values

Build Fast. Keep It Simple.

We focus on delivering practical solutions that solve real problems for buyers and sellers of new and used equipment. No unnecessary complexity.

Trust Over Transactions.

We prioritise building long-term relationships with our users over short-term gains. Trust is our most valuable currency.

Quality Over Quantity.

We empower machinery buyers and sellers with smart tools and data insights. This will enable you to make better business decisions whilst growing your operations.

Innovation Over Imitation.

We believe in focused excellence rather than scattered mediocrity. Every feature we build is validated by our users and crafted with purpose and precision.

How It Started

Machinery Masters was built to fix a problem that anyone who has worked in industrial production already knows well. Sourcing equipment, whether new or used, is harder than it should be. Listings are inconsistent. Sellers are difficult to verify. Lead times are unclear. Pricing is opaque. The market had not caught up with what buyers and sellers actually needed. We set out to build the platform the industry deserved. One that connects buyers and sellers directly, removes the friction from every transaction, and puts real data and verified information at the centre of every decision. Whether you are sourcing a single piece of specialist kit or managing procurement across multiple sites, Machinery Masters is built to make that process faster, clearer, and more reliable. Today, Machinery Masters operates across food processing, agriculture, construction and general industries, with a growing network of verified sellers, a global equipment inventory, and a community of professionals who use the platform to find the right equipment and the right buyers.

The People Behind It

Machinery Masters was founded by Josh and Ed, who, between them, bring direct operational experience in food processing and a background in structured finance and asset-lending. Josh spent years working in family food businesses before a decade advising industrial and technology companies, giving him first-hand knowledge of the sourcing challenges that buyers face on the factory floor. Ed's background in capital-heavy markets gave the business a rigorous commercial framework from day one. That combination, operational experience and financial structure, is reflected in how Machinery Masters is built. The platform is designed for people who work with industrial equipment every day, not just those who trade it.

"I've stood in production facilities where the right piece of equipment would have changed everything, but finding it, verifying it, and securing it was a full-time job in itself. That's what we're fixing."
Josh Bray, Co-Founder & CEO

The Team Behind the Platform

Machinery Masters is built and run by people with real industry credentials. We don't just understand the equipment market, we have worked in it, financed it, and spent years navigating the same challenges our users face every day.

Josh Bray

Co-Founder & CEO

Josh Bray has hands-on experience working in the food industry, giving him direct knowledge of production operations, equipment sourcing, and the real cost of machinery downtime. He went on to spend a decade advising industrial and technology businesses, identifying the structural gaps in equipment markets that Machinery Masters was built to close.

Food industry operations | Industrial advisory | Marketplace strategy

Edward Joffe

Co-Founder & COO

Ed brings deep experience in structured finance and asset-lending, with a specialist focus on capital-intensive industries where large equipment decisions are made under significant commercial pressure. His financial and operational expertise underpins the platform's commercial model, seller verification frameworks, and the finance tools available to buyers.

Structured finance | Asset lending | Commercial ops | Market infrastructure

Shared Success Is Our Commitment

Very User Friendly

"We find it very user-friendly! It makes searching for new and used equipment for our food production factory quick and easy. We value being able to see both new and used equipment together on one platform, more choice is always best!"

ChrisOperations Manager, Pennylane Foods

Innovative platform reaching the right customers

"The Machinery Masters platform is top class, their innovative platform and community approach to the machinery market ensures our machines are perfectly showcased and we're connected to the right customers."

KevinMoving Machines

Good quality leads

"Within the first 3months of subscribing, Machinery Masters has produced lots of good quality leads and we have made sales. Keep up the good work Machinery Masters team!"

AndyISCA

Professional Approach to Partnerships

"Working with the MM team has been a seamless experience. Strong collaboration has ensured a smooth integration. Their professionalism, clear communication, and technical support has been invaluable. We are pleased to partner with Machinery Master"

CarlMIES International