Privacy Policy

Last updated: February 2026

1. Who We Are

Machinery Masters Limited (company number 16210616) is the Data Controller for the personal data processed through machinerymasterslive.com (the "Platform"). We are registered in England and Wales. Our registered address is 4 Cedar Park, Cobham Road, Ferndown Industrial Estate, Wimborne, England, BH21 7SF.

2. What We Collect

We collect the following categories of personal data:

  • Account information: name, email, business name, phone number, password.
  • Seller information: business registration details, identity verification, bank details.
  • Usage information: IP address, browser type, device data, pages visited, search queries, approximate location.
  • Content: listings, enquiries, messages, forum posts.
  • Billing: subscription details, transaction records.
  • Cookies and tracking: as detailed in our separate Cookie Policy.

We may also receive data about you from third-party sources such as analytics providers or business partners.

3. Why We Use It

We process your data on the following legal bases:

  • Contract: to operate your account, manage listings, process payments, deliver leads, and provide Platform services.
  • Legitimate interests: to maintain Platform security, prevent fraud, and improve our services.
  • Consent: for marketing emails and non-essential cookies.
  • Legal obligation: for tax reporting, regulatory compliance, and responding to lawful requests.

You can withdraw consent at any time using the unsubscribe link in emails or the cookie settings on the Platform.

4. Who We Share It With

We do not sell your personal data.

  • Service providers who help us operate the Platform (hosting, payments, email, analytics), under data processing agreements.
  • Other Platform users where required to facilitate a transaction (e.g. sharing your contact details with a buyer or seller).
  • Regulators, law enforcement, or legal advisers where required by law or to protect our rights.
  • A successor entity in the event of a sale, merger, or acquisition of the business.

5. How Long We Keep It

  • Account data: duration of your account plus 6 months after closure.
  • Financial records: 7 years (HMRC requirement).
  • Usage and content data: 12 months from collection or last activity.
  • Seller verification data: duration of account plus 12 months.

When data is no longer needed, we securely delete or anonymise it.

6. International Transfers

Your data may be transferred to countries outside the UK and EEA, including the United States, where some of our service providers are based. Where this happens, we ensure appropriate safeguards are in place, including Standard Contractual Clauses or UK adequacy decisions.

7. Security

We use industry-standard measures to protect your data, including encryption, access controls, and regular security testing. No system is completely secure, and you are responsible for keeping your login credentials confidential.

8. Your Rights

Under applicable data protection law, you may have the right to access, correct, delete, restrict, or port your data, to object to processing, and to withdraw consent. To make a request, email [email protected]. We will respond within one month.

9. Automated Decision-Making

We do not use automated decision-making or profiling that produces legal or similarly significant effects on individuals.

10. Children

The Platform is intended for business users aged 18 and over. We do not knowingly collect data from children under 18. If we discover we have, we will delete it promptly.

11. Additional Rights for EU/EEA Users

If you are in the EEA, your data is also processed under the EU GDPR. You may lodge a complaint with your local data protection authority.

12. Additional Rights for US Users

If you are in the United States, you may have additional rights under state privacy laws including the CCPA, VCDPA, and similar legislation. These may include:

  • The right to know what personal information we have collected and how it is used.
  • The right to request deletion of your personal information.
  • The right to correct inaccurate information.
  • The right to opt out of the sale or sharing of personal information (we do not currently sell or share your data).
  • The right to appeal a decision we make regarding your request.
  • The right to non-discrimination for exercising your rights.

We do not sell personal information as defined under the CCPA. We do not have actual knowledge that we sell or share personal information of consumers under 16. To exercise your rights, email [email protected]. We may need to verify your identity before processing your request.

13. Complaints

If you have a concern about how we handle your data, contact [email protected].

If you are not satisfied with our response, you may contact:

  • UK: Information Commissioner's Office — ico.org.uk
  • EU: Your local data protection authority.
  • US: Your state Attorney General or relevant privacy authority.

14. Changes to This Policy

We may update this Policy from time to time. Material changes will be posted on the Platform with a revised date. We encourage you to review this Policy periodically.

15. Contact

Email: [email protected].

Post: Machinery Masters Limited, 4 Cedar Park, Cobham Road, Ferndown Industrial Estate, Wimborne, England, BH21 7SF.